Inbound marketing means consumers have greater control over which advertising messages they will respond to. If you want to grab attention and provoke interest, you have to speak to them on their terms in a modern, flexible way. Word-of-mouth isn't dead, it's just gone digital. In fact, word-of-mouth is more relevant than ever, but it now takes place over servers and networks. By realizing the potential of the web, you can harness its positive power through advertising.
